Contact Us: (952) 270-3999 -

Welcome to BIG!

We are a Global, full service, Sales Rep firm, and Business Development agency; providing exceptional support to the finest brands in Consumer Electronics. We strive to delight our customers in everything we do – exceeding their expectations and adding value to their brand, globally.

About Us

BIG was founded by Pete Baker, a dynamic global sales and marketing professional with decades of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Mr. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006. Read More →

Our Services

Professional Sales Representation

We have decades of experience selling premium consumer electronics, accumulating extensive knowledge of the industry and thousands of contacts along the way. We can help your business expand its global footprint, penetrate new markets and grow your market share. Global expansion support includes: strategic planning, establishment of distribution network, and ongoing sales management.

We do not follow the traditional “order taker” business model. We take the time to understand your brand, the intended business channels and competitive advantages, then we create a strategic approach to develop and increase sales momentum.

We have successfully led award winning sales teams, published articles on selling premium CE Products, and trained sales professionals all over the globe. This extensive experience allows us to effectively deliver your message directly to your dealers and distributors through informative, technical training sessions.


When you engage BIG to bolster your marketing efforts, you receive support from award winning
marketing professionals.

We have vast experience in the following areas:
• Public relations coordination
• Press relations
• Brand development
• Marketing planning & budgeting
• Social media & press release content creation
• Advertising planning & creative development


Whether you are just starting up, facing a pinch point or need to improve areas in your company, we are prepared to help you. We can assist with your business development strategy creation and execution.

We can support you in the following other areas:
• Help to define and execute your strategy.
• Effectively communicate your message to the audience.
• Work closely with your product development team to determine future product considerations.
• Competitive market analysis and guidance.

Think BIG!

Harnessing over 25 years of experience in the consumer electronics industry with a track record of BIG success…
Contact us today to discover how we can help develop your brand and expand your global footprint.

The BIG Corp is a business accelerator! Not only did he teach us how to “Think BIG” he led the transformation of our ambitions into reality. He exceeded our expectations by expanding our vision, accelerating our business, and establishing global distribution, to a level that would have taken us much longer to reach. But more than a business man, Mr Baker is a professional with sensibility, charisma and experience that make him a partner you want on your team.
Bruno Napoli and Christophe Covemacker
Founders of Krika
Pete is an experienced manager with great International experience. If you are a company trying to expand your boundaries outside of the USA then he certainly can help you establish the right partners and strategy to achieve this.
Michael Blackman
Managing Director, Integrated System Europe
Pete Baker is an International legend in the CE Industry, an awesome business professional and an incredible educator and trainer. Pete is a mentor to me and taught me many valuable lessons in my professional life. He is the international face of integrated systems products.
Cyrille Vergely
Représentant technico-commercial chez VIVATEQ

What Is He Saying?

As a CEDIA Subject Matter Expert on Control and Automation and a veteran in the CE industry, Pete Baker has contributed many articles to publications worldwide on various subjects.

Vendor View, April 2012 Connected Home Australia, November 2012


CE Pro, October 2012
More Articles →

Industry Resources

Back to Top