We are a Global, full service Sales Rep Firm, and consulting agency, providing exceptional support to the finest brands in Consumer Electronics. We strive to delight our customers in everything we do – exceeding their expectations and adding value to their brand, globally.
We are not a traditional Rep Firm, we are a direct extension of your Sales, Marketing and Global Business Development Teams. When you engage BIG, you harness 25 years of successful industry experience to help you achieve your business goals.
BIG was founded by Pete Baker, a dynamic global sales and marketing professional with over 25 years of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Mr. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation as a licensed Power Limited Technician, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006.
Switching his focus to the manufacturing side of the industry, Mr. Baker joined Remote Technologies Inc. (RTI) in 2002. As the company’s vice president of sales and marketing, he spent the next 12 years building the RTI brand globally — positioning the company as a world-class leader for control, automation and distributed audio solutions. A positive, proactive leader adept at motivating and training winning teams, Mr. Baker led RTI’s worldwide sales, technical support, customer service, and training efforts, creating strategies that resulted in a 2900% increase in sales under his tenure.
Mr. Baker was responsible for cultivating the company’s global distribution network into one of the most respected international sales, marketing and support teams in the industry, deploying a strategy that has been recognized and replicated by many distinguished and established CE manufacturers.
With a talent for thinking creatively, Mr. Baker was also instrumental in the development of numerous unique, award-winning programs and initiatives at RTI, including the company’s Advanced Control University (ACU), C2C (Committed to Custom), the Integration Zone Newsletter, and the popular Control Bucks, Elite dealer and many other highly acclaimed programs, which have received countless Industry awards.
Mr. Baker has delivered hundreds of presentations all over the globe, earning him recognition as an engaging and sought-after public speaker. During his travels, he has gained first-hand knowledge of the different global markets and created a worldwide network of talented business associates, colleagues and friends.
BIG can help you establish a global distribution network for your products, with legitimate Distributors. BIG works with world class CI distributors who have been certified to provide proper marketing, technical support, training, invest in inventory, and sell your product to professional integrators in the region.
President
Providing global expansion, sales and marketing success for companies in the CE industry.
International Sales Manager
Responsible for leading expansion efforts outside of North America for several, leading US CE Manufacturers.
Export Sales Manager
Lead all Global Expansion efforts for several Award Winning European CE Manufacturers.
VP of Sales & Marketing
Built the RTI brand globally, positioning it as world-class category leader.
CEO & Founder
Conceived, launched, grew sold CHI as a premier Integration company.
Vice President
Spearheaded the launch of a successful new division called TECHome.
Systems Design
Successfully engineered, sold and managed the installation of thousands of low-voltage systems.
“As a magazine editor in the custom integration channel, I’ve had the pleasure of interviewing Pete on numerous occasions over the years. He’s always been a consummate professional in every way. His knowledge of his field runs deep, and his attention to detail has always been strong. A conversation with Pete always leaves me with a smile on my face.”
“Pete makes it a habit of under-promising and over-delivering, time after time. He’s extremely pleasant to work with, honest, providing maximum value for the dollar … If you’re looking for someone with impeccable integrity, a keen knowledge of the industry, someone who will get results (without making excuses) than I can think of nobody more qualified to get the job done than Pete. He is a force of nature!”
“What you quickly learn about Pete is that he is dedicated, hardworking, and has an infectious enthusiasm for his products and the custom installation industry as a whole that is rare in its intensity. A respected leader, his professionalism, charisma, and market knowledge have all contributed to his uncanny ability to build lasting relationships that have driven his sales success, particularly internationally, as he was instrumental in helping to build his brand globally.”
“Pete has great knowledge, enthusiasm and passion for the CE Industry. He is an expert at qualifying customers with critical listening skills and extremely committed to servicing his customers best interests.
Above all, I enjoy working with Pete Baker and learning from him.”
“Pete is an experienced manager with great International experience. If you are a company trying to expand your boundaries outside of the USA then he certainly can help you establish the right partners and strategy to achieve this goal.”
“I have a tremendous amount of respect for Pete as a visionary leader and professional. Pete has amazing talents for marketing and branding; crafting a powerful and effective message. He really looks deep into “what” motivates the buyer and “why” they should buy your product. I have personally witnessed him put this into action in marketing and sales initiatives. He is also a very gifted public speaker and writer.”
“Pete is an International legend in the CE Industry, an awesome business professional and an incredible educator and trainer. Pete is a mentor to me and taught me many valuable lessons in my professional life. He is the international face of integrated systems products.”
“Pete has an installer background combined with many years experience in domestic and international sales and marketing. With this valuable knowledge he is perfectly prepared to support us with our individual business needs. He can always offer expert advice on market development, which is to the benefit of everybody involved. Pete is a gentleman and knows how to treat people and especially customers.”
“Pete’s a consummate professional … He’s by far the best I’ve met at balancing the requirements of the job with establishing and growing a sincere personal relationship. That’s not to say he’s not talented: his sales management, diplomacy, and presenting skills are well-known…I would have no hesitation whatsoever in recommending Pete in any sales/management/influencer role.”
‘I recommend Pete without reservation. He is a skilled and prepared leader, and would be an asset to any organization. Pete is exceptional at creating and managing relationships, and he is particularly adept at International business. If expanding your sales overseas is a priority, I recommend contacting Pete; he knows the market, the key players, and understands international business…”
“Pete is possibly one of the most professional and energetic brand ambassadors I’ve had the pleasure of working with. He continually looks for ways to improve business and inspires at every opportunity… And a true gentleman.”
“… Pete is a hands-on, technical sales professional , with tremendous knowledge of our industry.
Pete’s international experience in the CI channel covering sales, marketing, business development and training were very instrumental in the success we achieved in the UK with the brands he represented.
Pete has delivered dozens of training courses for UK residential custom installers and is able to immediately “click” with our trade customers, because they quickly understand that he has lived in their shoes for decades.”
