BIG Vision

We are a Global, full service Sales Rep Firm, and consulting agency, providing exceptional support to the finest brands in Consumer Electronics. We strive to delight our customers in everything we do – exceeding their expectations and adding value to their brand, globally.

Who is BIG?

We are not a traditional Rep Firm, we are a direct extension of your Sales, Marketing and Global Business Development Teams. When you engage BIG, you harness 25 years of successful industry experience to help you achieve your business goals.

BIG was founded by Pete Baker, a dynamic global sales and marketing professional with over 25 years of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Mr. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation as a licensed Power Limited Technician, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006.

Switching his focus to the manufacturing side of the industry, Mr. Baker joined Remote Technologies Inc. (RTI) in 2002. As the company’s vice president of sales and marketing, he spent the next 12 years building the RTI brand globally — positioning the company as a world-class leader for control, automation and distributed audio solutions. A positive, proactive leader adept at motivating and training winning teams, Mr. Baker led RTI’s worldwide sales, technical support, customer service, and training efforts, creating strategies that resulted in a 2900% increase in sales under his tenure.

Mr. Baker was responsible for cultivating the company’s global distribution network into one of the most respected international sales, marketing and support teams in the industry, deploying a strategy that has been recognized and replicated by many distinguished and established CE manufacturers.

With a talent for thinking creatively, Mr. Baker was also instrumental in the development of numerous unique, award-winning programs and initiatives at RTI, including the company’s Advanced Control University (ACU), C2C (Committed to Custom), the Integration Zone Newsletter, and the popular Control Bucks, Elite dealer and many other highly acclaimed programs, which have received countless Industry awards.

Mr. Baker has delivered hundreds of presentations all over the globe, earning him recognition as an engaging and sought-after public speaker. During his travels, he has gained first-hand knowledge of the different global markets and created a worldwide network of talented business associates, colleagues and friends.

Why BIG? “the BIG Difference”

  • BIG can help your business Grow: With Global Experience Establishing, Managing Sales and Distribution networks.
  • BIG can help people to know about your brand and the benefit you can provide to them: Expert creative skills to create an effective marketing campaign strategy. Having created numerous award winning marketing campaigns, programs and policies.
  • BIG can engage with your teams and help them to excel: Over a decade of experience leading award winning Sales, Marketing, Training, Customer Service and Support teams.
  • BIG can educate people about your brand: As a regular contributor to industry publications and having delivered hundreds of training and dealer events around the world, BIG knows how to create and deliver award winning education.
  • BIG can represent your brand, professionally: With 30 years of experience in the industry, and an impeccable track record, we can present a professional image when representing your brand.
  • BIG can help you establish a global distribution network for your products, with legitimate Distributors. BIG works with world class CI distributors who have been certified to provide proper marketing, technical support, training, invest in inventory, and sell your product to professional integrators in the region.

Leadership at a Glance

Providing global expansion, sales and marketing success for companies in the CE industry.

International Sales Manager
Responsible for leading expansion efforts outside of North America for several, leading US CE Manufacturers.

Export Sales Manager
Lead all Global Expansion efforts for several Award Winning European CE Manufacturers.

VP of Sales & Marketing
Built the RTI brand globally, positioning it as world-class category leader.

CEO & Founder
Conceived, launched, grew sold CHI as a premier Integration company.

Vice President
Spearheaded the launch of a successful new division called TECHome.

Systems Design
Successfully engineered, sold and managed the installation of thousands of low-voltage systems.

View Pete Baker's profile on LinkedIn


Our Clients

Klein Tools
Key Digital
Cool Home Tech


  • …I would describe Pete Baker as the God Father of International Presentations. Always the charismatic orator, who skillfully captivates the audience.

    René Max
    Technischer Produktmanager bei VIVATEQ GmbH
  • I have worked with and for Pete for several years and consider him one of my mentors.

    Pete’s ability to build long term relationships, find new markets, grow the business and turn issues into opportunities are just a few of skills I admire Pete for. Mostly, I respect him for his leadership and ethics.

    I would highly recommend Pete if you are looking to expand your business domestically or internationally.

    Trevor de Maat
    Area Sales Manager, Metro New York and North East at Savant Systems
  • Pete has this amazing charisma and knows how to adapt to very different situations. We always admired how he was so natural at convincing his audience … His training classes were always very appreciated , fun and very educational; His contacts in our Industry are quite overwhelming and his marketing strategies have been very interesting and enriching for us, as well as being very successful.

    A great multicultural and bilingual person, a real asset to any company who believe in the Power of personal relations in Business

    Nadine Chaix Dewell
    Export Manager, Waterfall Audio
  • Pete’s a consummate professional … He’s by far the best I’ve met at balancing the requirements of the job with establishing and growing a sincere personal relationship. That’s not to say he’s not talented: his sales management, diplomacy, and presenting skills are well-known…I would have no hesitation whatsoever in recommending Pete in any sales/management/influencer role.

    Barry Wosk
    President at Sound Developments
  • The BIG Corp is a business accelerator! Not only did he teach us how to “Think BIG” he led the transformation of our ambitions into reality. He exceeded our expectations by expanding our vision, accelerating our business, and establishing global distribution, to a level that would have taken us much longer to reach. But more than a business man, Mr Baker is a professional with sensibility, charisma and experience that make him a partner you want on your team.

    Bruno Napoli
    Founder of Krika
  • Pete Baker is a visionary business professional and master at International Sales. Although he resides in North America, he has global experience and Thinks BIG, from a worldwide perspective.

    I have had the great pleasure to work closely with Pete Baker over the past decade. I have witnessed his talent and abilities in sales, marketing, and international business development. Pete has achieved success at everything he puts his mind to, and it does not happen by accident. He carefully works with his industry partners to define a strategic roadmap to success and then executes the plan with precision…

    Joe Barhoush
    Managing Director, GES
  • Pete has an installer background combined with many years experience in domestic and international sales and marketing. With this valuable knowledge he is perfectly prepared to support us with our individual business needs. He can always offer expert advice on market development, which is to the benefit of everybody involved. Pete is a gentleman and knows how to treat people and especially customers.

    Alex Tempel
    Managing Director bei VIVATEQ
  • What you quickly learn about Pete is that he is dedicated, hardworking, and has an infectious enthusiasm for his products and the custom installation industry as a whole that is rare in its intensity. A respected leader, his professionalism, charisma, and market knowledge have all contributed to his uncanny ability to build lasting relationships that have driven his sales success, particularly internationally, as he was instrumental in helping to build his brand globally.

    Veronica Esbona
    President, InGear Public Relations
  • I recommend Pete without reservation. He is a skilled and prepared leader, and would be an asset to any organization. Pete is exceptional at creating and managing relationships, and he is particularly adept at International business. If expanding your sales overseas is a priority, I recommend contacting Pete; he knows the market, the key players, and understands international business…

    Clint Forberg
    Midwest Regional Sales Manager - RTI
  • Pete makes it a habit of under-promising and over-delivering, time after time. He’s extremely pleasant to work with, honest, providing maximum value for the dollar … If you’re looking for someone with impeccable integrity, a keen knowledge of the industry, someone who will get results (without making excuses) than I can think of nobody more qualified to get the job done than Pete. He is a force of nature!

    Paul Douglas
    CEO/Founder - WeatherNation LLC
  • Pete is creative, aggressive, and a consummate professional and the results show ….

    Petro Shimonishi
    Vice President of Marketing, Sales & Business Development
  • My team and I have worked with Pete for several years. He had a direct positive effect on our business and he is a person I rank very high on the list of the many people I interact with in various businesses and markets.

    Erik Dahlstrom
    CEO, Icon Scandinavia