What you quickly learn about Pete is that he is dedicated, hardworking, and has an infectious enthusiasm for his products and the custom installation industry as a whole that is rare in its intensity. A respected leader, his professionalism, charisma, and market knowledge have all contributed to his uncanny ability to build lasting relationships that have driven his sales success, particularly internationally, as he was instrumental in helping to build his brand globally.
We are a Global, full service Sales Rep Firm, and consulting agency, providing exceptional support to the finest brands in Consumer Electronics. We strive to delight our customers in everything we do – exceeding their expectations and adding value to their brand, globally.
Who is BIG?
We are not a traditional Rep Firm, we are a direct extension of your Sales, Marketing and Global Business Development Teams. When you engage BIG, you harness 25 years of successful industry experience to help you achieve your business goals.
BIG was founded by Pete Baker, a dynamic global sales and marketing professional with over 25 years of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Mr. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation as a licensed Power Limited Technician, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006.
Switching his focus to the manufacturing side of the industry, Mr. Baker joined Remote Technologies Inc. (RTI) in 2002. As the company’s vice president of sales and marketing, he spent the next 12 years building the RTI brand globally — positioning the company as a world-class leader for control, automation and distributed audio solutions. A positive, proactive leader adept at motivating and training winning teams, Mr. Baker led RTI’s worldwide sales, technical support, customer service, and training efforts, creating strategies that resulted in a 2900% increase in sales under his tenure.
Mr. Baker was responsible for cultivating the company’s global distribution network into one of the most respected international sales, marketing and support teams in the industry, deploying a strategy that has been recognized and replicated by many distinguished and established CE manufacturers.
With a talent for thinking creatively, Mr. Baker was also instrumental in the development of numerous unique, award-winning programs and initiatives at RTI, including the company’s Advanced Control University (ACU), C2C (Committed to Custom), the Integration Zone Newsletter, and the popular Control Bucks, Elite dealer and many other highly acclaimed programs, which have received countless Industry awards.
Mr. Baker has delivered hundreds of presentations all over the globe, earning him recognition as an engaging and sought-after public speaker. During his travels, he has gained first-hand knowledge of the different global markets and created a worldwide network of talented business associates, colleagues and friends.