Unleash the full potential of your business by adding BIG to your team!

BIG is a full-service sales and marketing representative and consulting firm dedicated to providing unmatched brand development and global expansion support to our customers in the consumer electronics industry. Our goal is simple: deliver exceptional value by exceeding our clients’ expectations in every regard.

Our Services

Global Strategy

We have over a decade of experience, establishing and managing International Distribution Networks for CI Brands. With strong relationships developed with countless, talented dealers and distribution partners all around the globe.

We have the experience and understanding of the Global markets and the CI channel to develop and execute a winning strategy for your brand.

Professional Sales Representation

With over 30 years of industry experience; designing, selling and installing Consumer Electronics and as a Sales and Marketing Executive. BIG has the knowledge, technical understanding and skills to deliver the most effective and comprehensive Sales experience for your brand.

Marketing

It takes experience to fully understand the International markets, and how to create and deliver the most impactful message about the brand (benefits) to the regional audience.

We have the right background and experience in the industry to help improve the brand awareness and work with your teams to deliver the most effective message in the industry (globally).

Training & Education

To obtain the highest degree of success with sales, marketing and distribution partner teams, training is essential.

Through our CE Business Academy, we can provide training and education to help your channel partners become more effective at selling your brand.

We have conducted literally hundreds of trainings, dealer visits and events all over the world. We can hit the ground running with your brand and immediately begin educating, energizing and motivating your existing channel partners and their teams.

Consulting

Looking to expand, improve your marketing efforts or create an effective business development; sales, marketing or operational strategy? Add BIG to your team as a consultant for a specific project: long or short term, and you will gain 30 years of industry experience to fuel further success with your business. We have over a decade of experience developing winning strategies and leading award winning teams!

Our Clients

Russound
Waterfall
Cool Home Tech
Krika
Zappiti
Miravue
Key Digital
Aquavision
Autonomic
iRoom
Near
Klein Tools
Millennium Media
Sim2
KNX

Testimonials

  • He’s as honest and hard-working as they come and he doesn’t have a disingenuous bone in his body. He has always been a loyal champion of his company, his products, his customers and his colleagues. But he’s also firm and he expects results, whether that is from sales reps, PR firms … or publications like CE Pro.

    Julie Jacobson
    Editor, CE Pro
  • … Pete is a hands-on, technical sales professional , with tremendous knowledge of our industry.

    Pete’s international experience in the CI channel covering sales, marketing, business development and training were very instrumental in the success we achieved in the UK with the brands he represented.

    Pete has delivered dozens of training courses for UK residential custom installers and is able to immediately “click” with our trade customers, because they quickly understand that he has lived in their shoes for decades.

    Steve Beahan
    Managing Director, Invision UK
  • I recommend Pete without reservation. He is a skilled and prepared leader, and would be an asset to any organization. Pete is exceptional at creating and managing relationships, and he is particularly adept at International business. If expanding your sales overseas is a priority, I recommend contacting Pete; he knows the market, the key players, and understands international business…

    Clint Forberg
    Midwest Regional Sales Manager - RTI
  • Pete is creative, aggressive, and a consummate professional and the results show ….

    Petro Shimonishi
    Vice President of Marketing, Sales & Business Development
  • The BIG Corp is a business accelerator! Not only did he teach us how to “Think BIG” he led the transformation of our ambitions into reality. He exceeded our expectations by expanding our vision, accelerating our business, and establishing global distribution, to a level that would have taken us much longer to reach. But more than a business man, Mr Baker is a professional with sensibility, charisma and experience that make him a partner you want on your team.

    Bruno Napoli
    Founder of Krika
  • What you quickly learn about Pete is that he is dedicated, hardworking, and has an infectious enthusiasm for his products and the custom installation industry as a whole that is rare in its intensity. A respected leader, his professionalism, charisma, and market knowledge have all contributed to his uncanny ability to build lasting relationships that have driven his sales success, particularly internationally, as he was instrumental in helping to build his brand globally.

    Veronica Esbona
    President, InGear Public Relations
  • Pete’s a consummate professional … He’s by far the best I’ve met at balancing the requirements of the job with establishing and growing a sincere personal relationship. That’s not to say he’s not talented: his sales management, diplomacy, and presenting skills are well-known…I would have no hesitation whatsoever in recommending Pete in any sales/management/influencer role.

    Barry Wosk
    President at Sound Developments
  • Having worked with Pete for a number of years he has proven to be a professional, reliable and involved sales manager. He has always been focused on objectives mutually agreed upon and never missed to develop a friendly climate amongst the partners chosen to do business with.

    Wolfgang Lenz
    President COMM-TEC
  • My team and I have worked with Pete for several years. He had a direct positive effect on our business and he is a person I rank very high on the list of the many people I interact with in various businesses and markets.

    Erik Dahlstrom
    CEO, Icon Scandinavia
  • “Pete is possibly one of the most professional and energetic brand ambassadors I’ve had the pleasure of working with. He continually looks for ways to improve business and inspires at every opportunity… And a true gentleman.”

    Mike Beatty
    Managing Director at Pulse Cinemas
  • “Pete demonstrates a perfect blend of technology know-how and marketing savvy…”

    Kirsten Nelson
    Writer and Editor at Large
  • I have worked with and for Pete for several years and consider him one of my mentors.

    Pete’s ability to build long term relationships, find new markets, grow the business and turn issues into opportunities are just a few of skills I admire Pete for. Mostly, I respect him for his leadership and ethics.

    I would highly recommend Pete if you are looking to expand your business domestically or internationally.

    Trevor de Maat
    Director at Savant Systems