Unleash the full potential of your business by adding BIG to your team!

BIG is a full-service sales and marketing representative and consulting firm dedicated to providing unmatched brand development and global expansion support to our customers in the consumer electronics industry. Our goal is simple: deliver exceptional value by exceeding our clients’ expectations in every regard.

Our Services

Global Strategy

We have over a decade of experience, establishing and managing International Distribution Networks for CI Brands. With strong relationships developed with countless, talented dealers and distribution partners all around the globe.

We have the experience and understanding of the Global markets and the CI channel to develop and execute a winning strategy for your brand.

Professional Sales Representation

With over 30 years of industry experience; designing, selling and installing Consumer Electronics and as a Sales and Marketing Executive. BIG has the knowledge, technical understanding and skills to deliver the most effective and comprehensive Sales experience for your brand.


It takes experience to fully understand the International markets, and how to create and deliver the most impactful message about the brand (benefits) to the regional audience.

We have the right background and experience in the industry to help improve the brand awareness and work with your teams to deliver the most effective message in the industry (globally).

Training & Education

To obtain the highest degree of success with sales, marketing and distribution partner teams, training is essential.

Through our CE Business Academy, we can provide training and education to help your channel partners become more effective at selling your brand.

We have conducted literally hundreds of trainings, dealer visits and events all over the world. We can hit the ground running with your brand and immediately begin educating, energizing and motivating your existing channel partners and their teams.


Looking to expand, improve your marketing efforts or create an effective business development; sales, marketing or operational strategy? Add BIG to your team as a consultant for a specific project: long or short term, and you will gain 30 years of industry experience to fuel further success with your business. We have over a decade of experience developing winning strategies and leading award winning teams!

Our Clients

Cool Home Tech
Key Digital
Klein Tools


  • I have a tremendous amount of respect for Pete as a visionary leader and professional. Pete has amazing talents for marketing and branding; crafting a powerful and effective message. He really looks deep into “what” motivates the buyer and “why” they should buy your product. I have personally witnessed him put this into action in marketing and sales initiatives. He is also a very gifted public speaker and writer.

    Andrew Werdean
    CEO Dynaudio North & South America
  • Pete is creative, aggressive, and a consummate professional and the results show ….

    Petro Shimonishi
    Vice President of Marketing, Sales & Business Development
  • “Pete is possibly one of the most professional and energetic brand ambassadors I’ve had the pleasure of working with. He continually looks for ways to improve business and inspires at every opportunity… And a true gentleman.”

    Mike Beatty
    Managing Director at Pulse Cinemas
  • I have worked with and for Pete for several years and consider him one of my mentors.

    Pete’s ability to build long term relationships, find new markets, grow the business and turn issues into opportunities are just a few of skills I admire Pete for. Mostly, I respect him for his leadership and ethics.

    I would highly recommend Pete if you are looking to expand your business domestically or internationally.

    Trevor de Maat
    Area Sales Manager, Metro New York and North East at Savant Systems
  • Pete has this amazing charisma and knows how to adapt to very different situations. We always admired how he was so natural at convincing his audience … His training classes were always very appreciated , fun and very educational; His contacts in our Industry are quite overwhelming and his marketing strategies have been very interesting and enriching for us, as well as being very successful.

    A great multicultural and bilingual person, a real asset to any company who believe in the Power of personal relations in Business

    Nadine Chaix Dewell
    Export Manager, Waterfall Audio
  • Having worked with Pete for a number of years he has proven to be a professional, reliable and involved sales manager. He has always been focused on objectives mutually agreed upon and never missed to develop a friendly climate amongst the partners chosen to do business with.

    Wolfgang Lenz
    President COMM-TEC
  • Pete’s a consummate professional … He’s by far the best I’ve met at balancing the requirements of the job with establishing and growing a sincere personal relationship. That’s not to say he’s not talented: his sales management, diplomacy, and presenting skills are well-known…I would have no hesitation whatsoever in recommending Pete in any sales/management/influencer role.

    Barry Wosk
    President at Sound Developments
  • My team and I have worked with Pete for several years. He had a direct positive effect on our business and he is a person I rank very high on the list of the many people I interact with in various businesses and markets.

    Erik Dahlstrom
    CEO, Icon Scandinavia
  • …I would describe Pete Baker as the God Father of International Presentations. Always the charismatic orator, who skillfully captivates the audience.

    René Max
    Technischer Produktmanager bei VIVATEQ GmbH
  • Pete Baker is a visionary business professional and master at International Sales. Although he resides in North America, he has global experience and Thinks BIG, from a worldwide perspective.

    I have had the great pleasure to work closely with Pete Baker over the past decade. I have witnessed his talent and abilities in sales, marketing, and international business development. Pete has achieved success at everything he puts his mind to, and it does not happen by accident. He carefully works with his industry partners to define a strategic roadmap to success and then executes the plan with precision…

    Joe Barhoush
    Managing Director, GES
  • He’s as honest and hard-working as they come and he doesn’t have a disingenuous bone in his body. He has always been a loyal champion of his company, his products, his customers and his colleagues. But he’s also firm and he expects results, whether that is from sales reps, PR firms … or publications like CE Pro.

    Julie Jacobson
    Editor, CE Pro
  • “Pete demonstrates a perfect blend of technology know-how and marketing savvy…”

    Kirsten Nelson
    Writer and Editor at Large