“I have a tremendous amount of respect for Pete as a visionary leader and professional. Pete has amazing talents for marketing and branding; crafting a powerful and effective message. He really looks deep into “what” motivates the buyer and “why” they should buy your product. I have personally witnessed him put this into action in marketing and sales initiatives. He is also a very gifted public speaker and writer.”
We are a Global, full service Sales Rep Firm, and consulting agency, providing exceptional support to the finest brands in Consumer Electronics. We strive to delight our customers in everything we do – exceeding their expectations and adding value to their brand, globally.
Who is BIG?
We are not a traditional Rep Firm, we are a direct extension of your Sales, Marketing and Global Business Development Teams. When you engage BIG, you harness 30 years of successful industry experience to help you achieve your business goals.
BIG was founded by Pete Baker, a dynamic global sales and marketing professional with over 30 years of experience successfully maximizing product sales and driving revenue growth in the custom electronics industry. Mr. Baker began his career as an integrator, accumulating vast experience in front-end system design and sales, back-end operational management, in-field installation as a licensed Power Limited Technician, programming and project management. He has worked on thousands of systems and was the founder of Custom Home Integration, a leading installation firm that he sold in 2006.
Switching his focus to the manufacturing side of the industry, Mr. Baker joined Remote Technologies Inc. (RTI) in 2002. As the company’s vice president of sales and marketing, he spent the next 12 years building the RTI brand globally — positioning the company as a world-class leader for control, automation and distributed audio solutions. A positive, proactive leader adept at motivating and training winning teams, Mr. Baker led RTI’s worldwide sales, marketing, technical support, customer service, product integration and training efforts, creating strategies that resulted in a 2900% increase in sales under his tenure.
Mr. Baker was responsible for cultivating the company’s global distribution network into one of the most respected international sales, marketing and support teams in the industry, deploying a strategy that has been recognized and replicated by many distinguished and established CE manufacturers.
With a talent for thinking creatively, Mr. Baker was also instrumental in the development of numerous unique, award-winning programs and initiatives at RTI, including the company’s: Advanced Control University (ACU), C2C (Committed to Custom), Integration Partner, Global Partner Summit, International Service Partner, Integration Zone Newsletter, and the popular Control Bucks, Elite dealer and many other highly acclaimed programs, which have received countless Industry awards.
Mr. Baker has delivered hundreds of presentations all over the globe, earning him recognition as an engaging and sought-after public speaker. During his travels, he has gained first-hand knowledge of the different global markets and created a worldwide network of talented business associates, colleagues and friends.